Daily Paper Press Day SS23
With a slightly revised and elevated format, FUTURE BRAND THINKING hosted a 1-day ‘drop in’ event, from 09:30 – 18:30.
London based, target editors, stylists, talent managers, influencers and select talent were invited to preview the upcoming collection, walked and talked through key styles and inspiration, by the FBT Fashion PR team.
Male and female models also showcased hero styles from the collection, from 10:00 – 17:00.In line with the collection inspiration, guests enjoyed light pastries and healthy super food shots for breakfast, followed by a Morrocan lunchtime feast, ending with traditional mint tea, baclava and Prosecco to end the well attended event.
On departure, guests were given goody bags, filled with the 10th Anniversary deck of cards, keychain or wallet, SS23 print bandana and collection notes. VIP guests were also invited to select a gift from the curated FW’22 gifting suite.
