With a elevated format, FUTURE BRAND THINKING hosted an early evening drinks and canape reception from 16.30 – 19.00 – which included two DJ sets.
London based, target editors, stylists, talent managers, influencers and select talent were invited to preview the upcoming collection, walked and talked through hero styles, new silhouettes and Somalian inspiration, by the FBT Fashion PR team.
In line with the collection inspiration, guests enjoyed a varied selection of Somali inspired canapés and desserts in the afternoon, teamed with Prosecco to end the well attended event. On departure, some guests were given goody bags, filled with branded stickers and the exclusive neon blue version of the Nay Bag.
How we do it
We do this through a firm focus on inclusion, diversity and implementing CHANGE through brand exposure and PR, community engagement, and social and digital content strategies.
