Daily Paper Flagship Launch

From 9th-17th June Future Brand Thinking hosted one-to-one appointments with target editors and stylists at the Daily Paper London Flagship store prior to the launch on 19th June. Members of press were given an exclusive preview of the store, as well as a detailed walk through of the FW21 collection ANCESTRAL ANARCHY situated on the basement level.

Future Brand Thinking hosted one-to-one appointments with target editors and stylists at the Daily Paper London Flagship store prior to the launch.

Added Value

  • FBT implemented a targeted media strategy comprised of the following angles: business, style, shopping/commercial. This varied approach created maximum reach to existing and new audience, and a holistic view of the Daily Paper story
  • This strategy succeeded in an exclusive brand feature in Forbes, news stories in style titles including i-D and Dazed, and commercial titles such as Complex, Hypebeast and Pause

How we do it

We do this through a firm focus on inclusion, diversity and implementing CHANGE through brand exposure and PR, community engagement, and social and digital content strategies.

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